More than just another business book, Scratch gives brands hands-on, how-to guidance for finding relevance in the modern market—and in the hearts of consumers.
The concept of brand is quickly changing and this book walks you through a simple process to create an engaging and authentic identity. Filled with valuable tools and workshop ideas, you'll want this book on your shelf to reference time and time again.
Scratch is truly an unfair advantage to brands that take stock in their why and have the audacity to apply it across everything – inside and out.
This book is on the leading edge of the paradigm shift for brands that get it. This is what customers deserve and what the talent workforce of today demands.
Scratch helps brands break free of the status quo to define what they are and what they can and should be.